Project Overview
For Dauntless Energy Tea, I was tasked with creating a cohesive brand identity, including a logo, sachet packaging, and various marketing materials like flyers, t-shirts, reusable bottles, and a vehicle wrap. The design direction focused on a masculine “alpha” style, maintaining a balance that also appealed to female consumers. Working closely with the owner, I brought this concept to life, ensuring the brand had a strong foundation to grow upon. The result was a dynamic and versatile visual identity that resonated with the target audience and positioned the brand for success.
Role
Graphic Designer
Employment
Contract
Period
2022
Key Focus Areas
Branding & Logos/Promotional Materials/Product Packaging
