Project Overview
In this project, I was tasked with designing the packaging and promotional materials for Play, a brand offering sex enhancement gummies. The brand’s playful visual identity prominently features eggplant and peach icons to represent the gender-specific flavors, with an inclusive message that the product enhances sexual pleasure and sensation for any gender.
Initially, the project began under a different brand name and aesthetic, which required several iterations before a significant pivot. Midway through the project, the client decided to change both the name and the brand’s direction entirely, moving toward a more playful, inclusive theme. This shift brought new challenges but also allowed me to develop fresh and creative concepts that resonated with the client’s updated vision.
The final deliverables included:
- Packaging Design: Bold, playful packaging featuring custom illustrations of the eggplant and peach icons.
- Promotional Materials: Stand-up banners, T-shirts, tote bags and custom-branded water bottles to enhance brand visibility in retail spaces and events.
This project showcased my ability to adapt to changing client needs while maintaining a cohesive and visually striking brand identity.
Role
Graphic Designer
Employment
Full-Time
Period
2022
Key Focus Areas
Branding & Logos/Promotional Materials/Product Packaging
