Project Overview
Solara represents a journey into a refined health and wellness brand that harmonizes natural elements with modern design. Solara’s vision was to create a brand that embodies holistic well-being and radiates a sense of calm and sustainability. Using a rich palette of deep forest greens, warm sand beiges, and soft terracotta accents, I developed an identity that reflects the serene beauty of nature and the grounding warmth of the earth.
Solara’s branding suite features eco-friendly promotional items, including bamboo hairbrushes, ceramic mugs, and jute yoga straps, all thoughtfully selected to align with the company’s values of quality and sustainability.
The brand style guide for Solara sets a standard of elegance and consistency, incorporating serene imagery, sophisticated typography, and a warm, knowledgeable tone that invites consumers into a lifestyle of balanced wellness. With Solara, I crafted a brand that resonates deeply with eco-conscious individuals, positioning it as a leader in the modern wellness market and empowering customers to connect with their wellness journey through sustainable and upscale design.
Role
Graphic Designer
Employment
Contract
Period
2024
Key Focus Areas
Branding & Logos/Promotional Materials
